In the heart of Manhattan, where dining out can often feel like a splurge, there's a hidden gem that challenges the notion of sushi being an exclusive, expensive affair. Sendo, a new sushi counter in Greenwich Village, is a breath of fresh air, offering an accessible and affordable dining experience that doesn't compromise on quality. What makes Sendo truly remarkable is its commitment to keeping prices low while maintaining an exceptional standard of fresh, high-quality fish. This is a place where you can indulge in sushi without breaking the bank, and that, my friends, is a game-changer.
A Tokyo-Inspired Counter
Sendo's owner, Guy Allen, has created a space that pays homage to the casual neighborhood sushi bars of Tokyo. The counter is designed to be a place where quality fish is a daily treat, not a once-in-a-while luxury. This philosophy is evident in every dish, from the carefully curated menu to the attention to detail in preparation. The result is a sushi experience that feels both authentic and incredibly welcoming.
Affordable Luxury
In a city where a decent omakase can easily cost several hundred dollars, Sendo keeps things surprisingly affordable. Nigiri starts at just $3 apiece, sets range from $19 to $48, and omakase begins at a reasonable $34. This is not just about the price; it's about the value. For this price point, you're getting fresh, high-quality fish prepared with care and expertise. It's a testament to the belief that everyone should have access to exceptional sushi, regardless of their budget.
The Menu: A Tour of Flavors
The Hokkaido Set
The Hokkaido set is a standout choice, offering a delightful tour of flavors. For $48, you get 10 pieces of nigiri, two handrolls, and a kaisendon. Chef Tsuyoshi Takahashi, with his 30 years of experience, focuses on simplicity and quality. The Hokkaido rice is seasoned with small-batch aged vinegar, the fish comes from Tokyo's Toyosu Market, and even the shoyu is aged for five days with kelp, dashi, and sake. It's a subtle, yet profound, approach to sushi, and it's a joy to experience.
Nigiri Lineup
The nigiri lineup is a testament to the chef's skill and the quality of the ingredients. From the buttery, three-day-aged otoro to the sweet Hokkaido scallop, each piece is a delight. The two-day-aged Nagasaki sea bream, akami marinated in sake, shoyu, and dashi, and the three-day-aged kingfish amberjack are all standout choices. The Alaskan snow crab, Hokkaido sweet prawn, and savory monkfish liver with shiso add a touch of variety and excitement.
Hand Rolls
Don't rush through the hand rolls, either. The miso-marinated king salmon is a sweet and savory delight, while the otoro with pickled radish offers a perfect balance of richness and crunch. These rolls are a testament to the chef's ability to create simple, yet satisfying, dishes.
Kaisendon
The kaisendon is a bowl layered with aged sea bass, akami, otoro, marinated king salmon, amberjack, sake- and dashi-marinated ikura, pickled radish, shiso, and wasabi over seasoned rice. It's a memorable ending to the Hokkaido set, and it's also available a la carte for $30. It's a dish that showcases the chef's skill in creating a symphony of flavors in a single bowl.
Pairings and Pairing
A crisp junmai sake is the obvious pairing, but an ice-cold Sapporo works just as well. The drinks menu is thoughtfully curated to complement the sushi, ensuring that every bite is enhanced by the perfect beverage.
Best for
Sendo is best for those seeking an affordable sushi fix, a casual weeknight date, or a night when you want excellent fish without making a big deal about it. It's a place where you can relax, enjoy, and savor the flavors without the pressure of a high-end dining experience.
Insider Tip
Sendo is also an excellent choice for takeout, delivered in very nice packaging. This is a great option for those who want to enjoy the sushi at home or office, without the hassle of dining out. The takeout experience is just as delightful as the in-house dining, and it's a convenient way to enjoy Sendo's exceptional sushi.
A New Standard
Sendo sets a new standard for affordable, high-quality sushi in Manhattan. It's a place where you can indulge in fresh, exceptional fish without the hefty price tag. It's a testament to the belief that everyone should have access to great sushi, and it's a joy to see such a place thriving in the city. So, the next time you're in the mood for sushi, don't let the fear of expense hold you back. Head to Sendo, and indulge in a truly exceptional dining experience.
